1) What is the Campaign about?
The Flipside Peckham campaign is about changing the national newspapers negative perception of Peckham.
2) Why is the issue a problem?
Over the past 20 years Peckham has suffered from an above average violent crime rate. However it is notable that there are areas in London that have higher or comparable violent crime rates yet are not focused on with nearly as much frequency when national newspapers run stories on violent crime in London.
The National newspapers have continuously reported in a negative way about Peckham. The role this representation plays has contributed adversely to the town’s declining prosperity, resident’s aspirations and giving non residents a highly negative view of the area.
3) Who is running the campaign?
The campaign has been started by three Peckham residents, Angela, Jacob and Bernice. The residents are being supported to run this campaign by Peckham Voluntary Sector Forum.
4) What will the campaign do to address the problem?
The campaigners will work in partnership with sections of Peckham’s community to run projects or activities that will create positive stories and images of Peckham as a place to live and visit
The campaigners will work with the local media to get grass roots news stories published of the contributions community members have made or are making to raise a better profile of Peckham life.
5) How will the community of Peckham benefit
A successful campaign will help raise resident’s hopes and aspirations; build community spirit; attract larger retail businesses to the area and improve job creation opportunities for local people.
For visitors it will help to reduce the perception of fear when visiting Peckham.
6) What is the timescale?
The campaign will run from September 2011 to August 2012
7) What can the Peckham community do to support the campaign?
| Sections of the Community | Activities you can do |
| Primary and Secondary Schools in Peckham | Run a photography or art project with focus on capturing positive life in Peckham |
| Businesses in Peckham | Tell us your stories of how good it is to do business in Peckham or ideas of making the area more prosperous. |
| The Elderly | Tell us your stories of what Peckham was like in the 60’s and 70’s. |
| Young People (16- 25) who live in Peck ham | Are you an unsung hero? Have you helped others to overcome a problem? Would you like to use your story to inspire other young people? |
| Parents living in Peckham | Any outstanding stories of beating the odds as a parent? Use your story to inspire other parents. |
| Charities and community organisations operating in Peckham | We need your stories about how you are changing people’s lives in Peckham and making the area a better place. |
| Volunteers | We are looking for people who have a time on their hands and lots of ideas to volunteer for the following positions:
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Want to help ? Please get in touch – If you are from any of the above groups and you are interested in contributing to this campaign? Please contact, Bernice 0755 425 4265 Jacob 0798 514 7778


Hey there.
Good idea. We’ve been working towards this for a number of years now with the I Love Peckham movement.
For example, the Peckham Literary Festival is kicking off tonight: a whole week of FREE events celebrating Peckham Love. It takes place at Persepolis and Review bookshop.
Come by and say hi – we’d be happy to help spread the message.
Glad to know you are on board with the campaign. Will definetely be popping along to one of the festival events.